Tag: social media

Gratitude in a Difficult Year

This year took so many twists and turns we haven’t been able to keep count– often leaving us in complete overwhelm with a whirlwind of thoughts and emotions. Grief, anxiety, and sheer disappointment are just a handful that comes to…

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The post Gratitude in a Difficult Year appeared first on MintLife Blog.

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Things To Do While You’re Stuck In Your Apartment

Read Things To Do While You’re Stuck In Your Apartment on Apartminty.

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Equifax Data Breach: Settlement Options

In the fall of 2017, Equifax experienced a massive data breach. Approximately 147 million people were victims of this data breach. Recently a federal court has purposed a class action settlement. If you are part of this data breach, you are able to file a claim today. Was I Part of The Equifax Data Breach?… Read More

The post Equifax Data Breach: Settlement Options appeared first on Credit.com.

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How to Prepare for the End of Your Unemployment Benefits

If you’re nearing the end of your unemployment benefits, don’t worry. Here are your options for what to do when your unemployment runs out.

The post How to Prepare for the End of Your Unemployment Benefits appeared first on Discover Bank – Banking Topics Blog.

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How Can Your Small Shop Get Off To a Roaring Start?

Are you just trying to get your own shop or retail business off the ground? Do you have physical items to sell but don’t have the capital to open a brick-and-mortar store? With the latest iPad point-of-sale (POS) systems, you can sell your products, manage your inventory, show your products to potential customers, and even analyze your progress. This allows you unparalleled flexibility to alter your business strategy for the best results in today’s rapidly changing retail landscape.

Whether your own shop or retail boutique is still a glimmer in your eye or you’ve investigated avenues to making it a reality, you may not realize just how easy it can be to get up and selling. Renting retail space may not make as much sense during a pandemic, but there are other ways to get your products in front of your prospective customers beyond the online arena.

One such way is to investigate opportunities for popup store locations in your area. Farmers markets are great for this, but you need a location that’s equally effective in warm or cold weather. All across the country, malls are looking to repurpose themselves as their anchor department stores go bust. Many mall owners, noting the consumer trend toward buying local, are looking to fill these spaces with small-scale merchants like you. Combining a popup location when it’s cool with an outdoor spot when it’s warm could give you an effective high-traffic spot without shelling out what it would cost to rent, say, space in a strip mall or downtown location.

Get up and running

When you think of opening up your own store, you probably picture a daunting checklist as long as your arm and myriad expenses that would make launching such a venture unacceptably risky. But it doesn’t have to be that way. Today’s POS providers offer packages that can get you up and running for less outlay than you might imagine.

Part of the problem with traditional POS systems was that they were so cumbersome to learn that you could spend a month digging into their complexities and still be unable to perform some basic functions. iPad POS systems are far more intuitive, which means you’ll be able to take advantage of everything the system can do within hours, not days, weeks, or months. At first, you’ll barely be scratching the surface of your system’s capabilities, but as you grow you’ll be well served to take advantage of key features such as inventory management and customer tracking.

Optimize your inventory

The true power of today’s mobile POS systems lies in their ability to track your sales and help you manage your inventory based on your results over time. What do you sell the most and when do you sell it? What’s collecting dust? You’ll be able to view all of this at a glance, and more importantly, you’ll be able to take appropriate actions to load up on what sells and rid yourself of what doesn’t. If you do have an online store, most systems allow you to integrate your inventory management so that someone shopping online isn’t surprised that an item they want is actually out of stock because it was sold to a walk-up customer or vice versa.

Customer tracking and rewards

These days, customers have become accustomed to sharing some data with their favorite shops. This is especially true when they're rewarded for doing so. Forging mutually beneficial customer relationships takes time and can cost you a bit in the short term. However, in the long term, they can pay huge dividends not only in frequent repeat business but also when it comes to spreading the word about your shop on social media and among friends and colleagues. It’s never too early to start identifying and rewarding your loyal customers.

Fortunately, most POS software makes this easy. Simply by providing the phone number or email where they would like their receipt sent, you can start building a profile of their likes and dislikes. You can also use this info to send them promotional messages, though you will need to make sure they opt in to this service.

Customer tracking is a win-win. They win because you can use their preferences to recommend products in which they will likely be interested; you win because you can keep presenting them with products that they’re eager to buy.

If you do start building an email or SMS list, that’s an excellent way to reach out to them with a killer deal when things are slow, or to let them know about an item that you're sure they’ll want to see. Take care, though—it’s very easy to overuse these capabilities, which can drive customers away and turn them into brand ambassadors of the worst kind, former customers who tell prospective customers to stay away. However, done with the right touch, direct marketing programs can bring in a solid core of business on which you can expand.

Contactless payment

With the pandemic raging, no one is eager to touch surfaces outside their home. That’s why it’s so critical to employ a contactless payment solution. iPad POS providers charge a bit more for these card readers, but being able to loudly tell potential customers that you have this capability will pay for the additional expense and then some.

Setting up your own shop is far from a walk in the park, but with a solid plan and a simple iPad POS solution, it need not be nearly as complicated as it has been in the past.

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5 Best Ways to Promote Your Small Business in 2021

As a small business owner, you may have a tough fight when it comes to standing out. Not only are you competing against other small businesses in your field, but you’re also competing against bigger corporations. And those big businesses have a more national reach and have the necessary cash to better promote themselves. Do …

The post 5 Best Ways to Promote Your Small Business in 2021 appeared first on GrowthRapidly.

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How to Throw a Bridal Shower on a Budget: A Guide for the Frugal Host

Create a memorable event without breaking the bank using these creative tricks.

The post How to Throw a Bridal Shower on a Budget: A Guide for the Frugal Host appeared first on Discover Bank – Banking Topics Blog.

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Don’t Get Tricked: Identity Protection Tips You Need

The weather is turning, fall is in the air, and Halloween is around the corner—which means it’s National Cybersecurity Awareness Month. How can you ensure October is full of treats while not falling for any scammers’ tricks? By arming yourself with these identity protection tips. Every American should understand the basics of identity theft protection…. Read More

The post Don’t Get Tricked: Identity Protection Tips You Need appeared first on Credit.com.

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